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Topics Index › WhatsApp WhatsApp Sponsored by: Bello: Murderous Latin American police need to start policing themselvesOct 26th 2017, 2:47 from Print editionCops unable to quell violence may lose their inhibitions about taking part in it3Net setting: More airlines are offering free Wi-Fi for messaging servicesOct 17th 2017, 11:03 from GulliverFully-fledged internet access may be next4Business this weekJul 20th 2017, 2:44 from Print edition0Regulating the internet giants: The worlds most valuable resource is no longer oil, but dataMay 4th 2017, 8:54 from Print editionThe data economy demands a new approach to antitrust rules133Safety last: How to manage the computer-security threatApr 6th 2017, 8:18 from Print editionThe incentives for software firms to take security seriously are too weak43Keeping watch: Digital advertisers battle over online privacyNov 3rd 2016, 11:18 from Print editionThe escalating fight over users data and targeted ads3Online governance: Lost in the splinternetNov 3rd 2016, 8:48 from Print editionLeft unchecked, the growing maze of barriers on the internet will damage economies and hamper political freedom5Technology in Brazil: Faulty powersMay 5th 2016, 2:45 from Print editionA judge shuts down WhatsApp. It wont be there for long.Nice piece as always Mark.Pingback: Facebook Purchases WhatsApp, at an Impressive $19 Billion Ticket Price TIPS ON STARTING A SMALL BUSINESS() Chloe Forbes-Kindlen I think youre spot on businessesgrow:disqus and completely agree that this is a data-driven acquisition. .. Grow yourself. But The Economist is. I am so glad youre here. Global Startups Bloomberg Technology TV Gadgets With Gurman Digital Defense Studio 1.0 Focus On: Infrastructure Pursuits Cars & Bikes Style & Grooming Spend Watches & Gadgets Food & Drinks Travel Real Estate Art & Design Brilliant Ideas Politics Global Risk Briefing Road to Brexit: The Heartlands Where a Good Deal Matters Most Tracking Trumps Web of Conflicts How the House and Senate Tax Bills Stack Up Kim Jong Uns Big Nuclear Push Is Closing In on America Opinion View Gadfly Businessweek Latest Issue Debrief Podcast Subscribe More Climate Changed Graphics Billionaires Game Plan Small Business Personal Finance Inspire GO The David Rubenstein Show Sponsored Content Send Tips Sign In Sign In Subscribe 404. Now one for text-based services, or chatbots, looks poised to take off20Smartphones and ultra-Orthodox Jews: Digital temptationsSep 3rd 2015, 2:52 from Print editionHaredi rabbis face an impossible battle62Marketing in the digital age: A brand new gameAug 27th 2015, 2:43 from Print editionAs people spend more time on social media, advertisers are following them17Mobile services: The message is the mediumMar 26th 2015, 3:47 from Print editionMessaging services are rapidly growing beyond online chat9Messaging apps: Whats up?Mar 25th 2015, 2:52 from Graphic detailThe number of WhatsApp messages sent every day exceeds the number of standard texts17Digital privacy: Cryptography for dummiesNov 27th 2014, 1:05 from Print editionTo the alarm of some lawmakers, scrambling data becomes easy as encryption turns into the default option on digital devices11Business this weekOct 9th 2014, 2:58 from Print edition0Daum and KakaoTalk merge: Getting the messageMay 29th 2014, 3:00 from Print editionThe latest tie-up between messaging apps and broader online firms0South Koreas internet giant: Now or NaverFeb 27th 2014, 4:07 from Print editionAt home, South Koreas biggest web portal has thrashed Yahoo and kept Google at bay. But then again most of the people already know that. PO Box 190 Louisville TN 37777Website By Glass Mountains. No internet connection required: Now people can just download this The Economist application and download the magazine in the app and let it be. Classified ads Contact us Help My account Subscribe Print edition Digital editions Events Jobs.Economist.com Timekeeper saved articles Sections United States Britain Europe China Asia Americas Middle East & Africa International Business & finance Economics Markets & data Science & technology Special reports Culture Multimedia library Debate and discussion The Economist debates Letters to the editor The Economist Quiz Blogs Bagehot's notebook Buttonwood's notebook Democracy in America Erasmus Free exchange Game theory Graphic detail Gulliver Prospero The Economist explains Research and insights Topics Economics A-Z The World in 2016 Which MBA? MBA Services The Economist GMAT Tutor The Economist GRE Tutor Executive Education Navigator Reprints and permissions The Economist Group The Economist Intelligence Unit The Economist Intelligence Unit Store The Economist Corporate Network Ideas People Media 1843 Magazine Roll Call CQ EuroFinance The Economist Store Editorial Staff Modern Slavery Statement View complete site index Contact us Help About us Advertise with us Staff Books Careers Site index Copyright The Economist Newspaper Limited 2018. But until now, this treasure has been locked away behind a curtain of privacy maintained by mobile service providers. The data.WhatsApp processes 50 billion messages a day. Review our cookies policy for more details and to change your cookie preference.By continuing to browse this site you are agreeing to our use of cookies. Bloomberg the Company & Its ProductsBloomberg Anywhere Remote LoginBloomberg Anywhere LoginBloomberg Terminal Demo Request Bloomberg Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world. Nice work. They can choose to read the same without any necessary internet connection option. About WhatsApp WhatsApp is a personal real-time messaging network allowing millions of people around the world to stay connected with their friends and family. First lets look at the economics of social media platforms and understand that it is built on two strategies:1) Obtaining more users, and then increasing the amount of personal information collected about those users that can be turned into targeted ads, and2) Getting users to spend increasing amounts of time on these platforms so they can see more ads.I think you have to view every announcement and investment Facebook makes through this lens. Ads are likely in the future of Whats App, but nothing like the Facebook platform.If you want something cheap, take a look at FB stock at $69.00. Facebook Newsroom Menu Search in newsroom Home News Products Company Info Directory Media Gallery Investor Relations . Five marketing leadership lessons from the Internets biggest scandal The Business Case for Social Network Subscriptions Why marketing technology is sucking the life out of the marketing profession Top 10: The Best Digital Marketing Articles of 2017The Marketing Companion PodcastWhy not tune into the worlds most entertaining marketing podcast that I co-host with Tom Webster.View details Let's plot a strategy togetherWant to solve big marketing problems for a little bit of money? Sign up for an hour of Marks time and put your business on the fast-track.View details . February 19, 2014 Facebook today announced that it has reached a definitive agreement to acquire WhatsApp, a rapidly growing cross-platform mobile messaging company, for a total of approximately $16 billion, including $4 billion in cash and approximately $12 billion worth of Facebook shares. Facebook fosters an environment where independent-minded entrepreneurs can build companies, set their own direction and focus on growth while also benefiting from Facebooks expertise, resources and scale. Finally they can actually choose to read it whenever they want but they do not require an internet connection at all. But no, I dont think its fair game. Therefore, actual results may differ materially and adversely from those expressed in any forward-looking statements. How about you?264shares Share0 Tweet245 Share19 Pin0 Buffer0 EmailRelated Posts Tags: christopher penn, economics of social media, Facebook marketing, whatsapp Posted in Big Data and Analytics, economics of social media, facebook 20 Comments All posts Pingback: The economics of social media and why the Faceb.() Vincent Messina Does this have any implications for a small services firm that is considering a Facebook Ad campaign? If the data ultimately exists, and is mined, could a smaller firm benefit? Ella Buitenman I do agree. The Class A common stock and RSUs issued to WhatsApp shareholders and employees upon closing will represent 7.9% of Facebook shares based on current shares and RSUs outstanding. jackgoldenberg Mark, Only you could take yesterdays late news and turn it around so quickly and intelligently. The acquisition supports Facebook and WhatsApps shared mission to bring more connectivity and utility to the world by delivering core internet services efficiently and affordably. Cancel No Comments Yet Rate : The Economist Rating: 5 4 3 2 1 Submit Rating: 2.5 / 5 ( 10 Votes ) . Holly McIlwain hmmm& I missed that, makes sense. Schaefer Marketing Solutions: We Help Businesses {grow} Marketing. Chaos ensues13Politics this weekMay 5th 2016, 2:45 from Print edition0The new face of Facebook: How to win friends and influence peopleApr 7th 2016, 11:18 from Print editionThe social network has turned itself into one of the worlds most influential technology giants, and wants to become ever more powerful37Mobile services: Bots, the next frontierApr 6th 2016, 4:04 from Print editionThe market for apps is maturing. Grow your company, reputation, customers, impact, profits 5a02188284
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